The Fractional CMO for
B2B Professional Services
Most B2B Professional Services companies struggle with disjointed marketing tactics that aren’t tied to a comprehensive marketing strategy.
But you don’t have to.
Most B2B Professional Services companies struggle with disjointed marketing tactics that aren’t tied to a comprehensive marketing strategy.
But you don’t have to.
Hi, I’m Jeremy Kanne of Smart Yeti and I’ve been working with B2B Professional Services since 2013.
There is so much that I love about this industry – with the right marketing, you can lead the market, even if you’re smaller.
Most B2B Professional Services companies don’t address these issues:
- Lurching from one marketing tactic to the next, hoping the next one “works”
- Not tracking performance metrics or not knowing how metrics connect to revenue
- There are gaps in strategy due to leverage the appropriate technology / systems
With a Fractional CMO, those issues become opportunities. You could accomplish:
- Having a documented comprehensive strategy that marketing tactics flow into so your marketing spend is well-utilized
- Set and track KPIs so your know what is working best and what needs to change
- Have a CRM and technology stack that provides insights critical for your business
What is it like to work together?
Reliability
I’m responsible for all your marketing outcomes. Each quarter you’ll see reports on what’s happening and the plan for the next quarter.
Positive Culture
I’ll create a positive, collaborative culture in your marketing team, and delegate tasks to leverage each person’s strengths as much as possible.
Problem Solver
I use my years of experience to understand quickly what needs to get fixed and how, providing timely and useful feedback so team members can keep moving forward.
Case Studies
Amata Law Office Suites
- Amata had been working with several marketing vendors and internal personnel across content, marketing, PR, and advertising, but wasn’t seeing notable results.
- After auditing the existing marketing resources and programs, we made recommendations for a completely revised marketing strategy and helped source new vendors to implement parts of the strategy. that were new.
- The client benefited from more focused management of vendors and outcomes that include 56% more leads year-over-year and a website that highlights their competitive advantage more clearly.
Any small to midsized company would benefit from hiring Smart Yeti as their CMO, versus hiring this position in-house.
Get The Marketing Expertise You Need to Grow Your Business
Delegate your marketing outcomes to an expert to take your time back and see a greater return on your marketing budget.
